Visual Designer

connecting creativity, aesthetics, and results.

[background image] image of office workspace with desks (for a film production company)
image of collaborative meeting (for a consulting firm)
image of smart home security integration
[background image] image of architectural plans (for a construction company)
[digital project]
image of past wedding planning project on a brochure [digital project]
[background image] image of a desk with tech gadgets (for an ai developer tools)
[background image] image of a desk with tech gadgets (for an ai developer tools)
[background image] image of a desk with tech gadgets (for an ai developer tools)

A bit about me

My name is Rubén Peñaranda, and I’m a creative designer with a digital mindset.

My hybrid profile allows me to look beyond aesthetics: I design with strategy and results in mind, while bringing a distinctive extra layer — refined visual direction with a premium feel.

If you’re looking for purposeful design without giving up on bold, attractive aesthetics, let’s talk.

Based in
Madrid
Languages
Spanish - English - Italiano
Designing since
2019

Work

image of ai-powered software dashboard (for an ai biotech company) as a standalone interface
UX - Web dev. - IA

Alquiler Seguro

Landing page creation for CRO within a rental management company.

image of ai-powered software dashboard (for an ai biotech company) as a standalone interface
Web dev. - UX - IA

Apitek

Using disruptive creativity to attract investment for a digital API tools product.

image of ai-powered software dashboard (for an ai biotech company) as a standalone interface
Branding - Social Media

Boonie

Creation of an event brand for rural house experiences.

I’ve helped brands like these achieve their goals

My main toolset

Magnific IA Suite
Chat GPT
Figma
Photoshop
Illustrator
Premiere
After Effects
Webflow
HTML & CSS

Crafted on my career

+4

Brand identities

+16

Logotypes

+12

Landing pages

+5

Websites with CMS

+60

Social Media posts

1

Book

Books I have read

Three reasons to have me on your team

image of ai-powered software dashboard (for an ai biotech company) as a standalone interface

More than a designer

Thanks to my experience, curiosity and academic background, I posess a wide scope around design, I always take in account several perspectives such as marketing, UX or technical considerations on every project I craft.

image of ai-powered software dashboard (for an ai biotech company) as a standalone interface

Good with people

I enjoy working with people and always try to create a positive atmosphere within the team. I care about communicating clearly, being empathetic, and treating others with respect.

image of collaborative meeting (for a consulting firm)

I love what I do

Passion is a driver for me to provide the best version of me everytime, thanks to it, I am able to bear much better physical and emotional states like stress or fatigue