Concept-driven redesign of an insurance company's website.
Generación Plus, an insurance company within the Alquiler Seguro Group, needed a complete website redesign. The challenge was to establish a distinct digital identity that would differentiate the brand from its parent company while strengthening its own positioning in the market.
I chose a bubble as the core visual concept because it naturally conveys protection—the fundamental promise of any insurance brand.
Beyond its symbolic meaning, it also provided a flexible visual system that could unify the company's diverse range of insurance products, allowing each offering to be presented consistently within the same visual framework.
![image of wireless security solutions interface [interface]](https://cdn.prod.website-files.com/6987c91cbc68347eae91cc79/6a6b75e1d77cf383ea176112_bubbles.webp)
As a visual reference for the concept, I looked to snow globes—objects that enclose miniature scenes within a transparent sphere, creating a strong sense of protection and containment.
![image of wireless security solutions interface [interface]](https://cdn.prod.website-files.com/6987c91cbc68347eae91cc79/6a6b67af1f3cf500fcea4615_inspiration.webp)
I chose a color palette centered around lavender, a color commonly associated with calmness, tranquility, and relaxation.
I chose a geometric typeface with soft, rounded forms to complement the circular nature of the bubbles and reinforce the visual identity.
I developed an AI-powered workflow combining ChatGPT and Seedream 4.5 to generate the project's imagery. This approach ensured visual consistency across all assets while enabling the rapid production of a complete image set.
