My name is Rubén Peñaranda, and I'm a Visual Designer with a background in advertising and Art Direction.
For me, every project begins with a concept and is brought to life through thoughtful design, careful craft and a commitment to creating work that is both beautiful and purposeful.
I have carried out projects of many kinds, websites, Social Media, advertising... trying to imprint in all of them my philosophy.
Visual craft is at the heart of my work, with attention to every detail from typography and composition to colour and hierarchy.
No matter what is the product or service to work with, I always find a way to imprint creativity on it.
Design is not only beauty, is a tool for achieving business objetives, so I keep that in mind on every project I work on.
These are for me a canvas where creativity, phsycology and order converge.
As an extra, I am capable to put them to work thanks to my web development skills.
I love to create justified and outstanding identities that tell a story, being specially skillful at creating logotypes.
The challenge of adapting a concept to different formats has been one of my specialities.
