2025

Movink

Personal UX project for the creation of a peer-to-peer second-hand book marketplace.

Client
Personal project
Role
UX/UI - Art Direction
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Circular economy in the world of literature

The idea of applying a circular economy to the world of books is the starting point of this project.

Many second-hand books remain forgotten on shelves, even though they can still hold value for other readers.

Based on this opportunity, I propose a peer-to-peer book exchange platform that allows them to be put back into circulation.

The goal is to extend their lifespan, encourage reuse, reduce paper consumption, and promote a more accessible, sustainable, and environmentally responsible way of reading.

Research

Interviews
Surveys
Benchmark
Desk Research

Interviews

I design an interview aimed at finding answers to questions such as:

  • Reading habits, concerns, and needs
  • Are people willing to exchange?
  • What is considered a fair exchange?

Once designed, I interview readers at street level at the Madrid Book Fair.

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Surveys

I create a short online survey and send it to friends and acquaintances with reading habits, achieving around 30 completed answered surveys.

image of wireless security solutions interface [interface]

Benchmark

I analyze book exchange platforms such as BookMoch and Piladelibros, focusing on their UX, history, and monetization model, as well as Goodreads for its social network aspects.

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Desk Research

From the research results, several valuable conclusions are drawn:

  • There is an emerging community of young readers, commonly known as “Booktokers,” who post literature-related content on social media.
  • Los lectores siguen prefiriendo leer en papel, a pesar de que existan nuevos medios de lectura
  • La comunidad lectora estaria dispuesta a intercambiar siempre y cuando fuese un libro que les interesa, sin importar el valor monetario.

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Low-fi Flow

I designed the main flow covering the book exchange process between users.

Look & Feel

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Look & Feel

Irregular, brushstroke-style shapes were chosen to evoke the doodles and underlines often found in old books.

A mascot named Booky was created to serve as the central element of the brand identity.

image of ai-powered software dashboard (for an ai biotech company) as a standalone interface

Font

I choose a handwriting, organic font that conveys naturality and handwriting vibes

image of ai-powered software dashboard (for an ai biotech company) as a standalone interface

Colours

I choose a peach cream hue inspired in the color of old books, which use to turn yellow with time

High-fidelity screens

High-fidelity screens from the main exchange flow.

Interactive prototype

Touch to interact with the screen

Conclusions

This project gave me the opportunity to experience the full product development lifecycle, from research to design. Moving forward, defining a clear and sustainable monetization strategy would be a key step toward validating the product as a viable business.

Shall we continue?

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