Proyecto Alquiler Seguro

2026

Alquiler Seguro CRO

Design and development of a scalable landing page system aimed at improving lead acquisition and qualification for a leading rental management company.

Client

Alquiler Seguro Group

Role

Art Direction · UX/UI · Webflow Development

image of collaborative meeting (for a consulting firm)

Investment on growth

Alquiler Seguro, a leading company in end-to-end rental management, decided to allocate a significant budget to lead generation campaigns.

However, the company did not yet have a structured and agile system to create, launch, and iterate landing pages.

Building a landing page system from scratch

My goal was to establish a solid landing page foundation for the company’s initial campaigns and testing process.

The main challenge was to create a system that could maintain visual consistency across multiple active landing pages, while allowing fast updates through Webflow.

At the same time, I had to approach the redesign of several landing pages from scratch.

Process

D. System + Components

I created a Design System to serve as the foundation for all landing pages, ensuring visual consistency while speeding up the development process.

To maintain consistency, I built fully component-based pages, so that one change could be applied across all pages at the same time.

image of wireless security solutions interface [interface]

Benchmark

Following my team’s direction, I carried out a benchmark analysis and gathered references from the websites of the company’s main competitors.

Research

I conducted user research focused on three key questions:

What concerns landlords the most when renting out a property, beyond non-payment?
Why do some landlords choose to rent out their property on their own?
What criteria do they use when choosing a real estate management company, and how is Alquiler Seguro perceived in the market?

3.2 execution

Visual approach

image of ai-powered software dashboard (for an ai biotech company) as a standalone interface

Improving the visual identity

I expanded the company’s visual identity colour palette, adapting it to accessibility standards and the needs of a digital environment.

Introducing a new typeface

I defined a typographic direction that reinforced clarity, seriousness and trust.

Adding a creative layer

Using generative AI tools, I developed creative visual concepts to enrich the landing pages.

The challenge: optimising the flow

A filtering step was needed in the lead acquisition process, as many tenants were filling out the form expecting to be contacted about renting a property.

To solve this, I implemented the same multi-step form across all landing pages:

A sticky CTA button on mobile, always visible throughout the experience.
Step 1 filters the type of user, redirecting tenants to the relevant section of the page while keeping landlords within the conversion flow.
Step 2 completes the process with a form reduced to the minimum number of steps defined by my team.

4. Visual

Landing pages

Tap to view several lead generation landing page designs.

Mobile lead generation landing pages for landlords, exploring different visual approaches.

5. outcome

Results

+22% Qualified lead conversion

Improved qualified lead conversion by streamlining the form flow and guiding landlords through a clearer acquisition journey.

-37% Non-qualified submissions

During the first six months after launch.